In a city known worldwide for its rather traditional and stuffy approach to hospitality, a stay at Aethos is a breath of fresh air.

This is luxury for a new age. Warm tones, moody corridors, intentional design- Aethos brings to London places and spaces that make everyone that passes by peek their head in and say “How do I get in there?”

A hotel, boutique, bar, and members club, Aethos has transcended a simple place to stay. This is the beginning of a proper 2020s third place, a community for creatives and aesthetes. Rooms are filled with thoughtful touches, from sustainably-made notebooks to mood lighting to in-room wellness classes and spa treatments. You will quickly befriend the staff, like Erel the concierge who is more than happy to secure you a reservation at any of the city’s most coveted restaurants. The team at Aethos welcomes you into an unforgettable place where you’ll always be eager to return.

For Londoners, this is the place to be. Aethos is cultivating a sense of belonging, with events spanning across wellness, food, and music, there’s something for everyone- and in the adventure that is life in London, you never know who you might meet.

Book your stay at Aethos here.