endless / new
welcoming happening
cosmopolitan
diverse / vibrant
SAO PAOLO, BRAZIL
expect the unexpected.
AVATARS
Discover the Travel Avatars for this place.
THE ARTIST | THE GOURMAND |
THE SOPHISTICATE | THE LOCAL
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THE SOPHISTICATE | THE LOCAL
I’ll admit, I expected São Paulo to be nothing more than a layover on the way to Rio- but it turned out to be one of my favorite cities ever.
I have never been in a country as culturally, ethnically, and racially diverse as Brazil. Anyone can be Brazilian- and the people here will quickly make you feel like you’re one of them too! I truly believe Brazilians are the friendliest people on the planet.
São Paulo is immense- and a day for each and every neighborhood is needed! From dining in Itaim Bibi to strolling through the mansions of Jardins to seeing local life in the center, it is a city that is, in itself, a fantastic adventure.

CURIOUS FACTS
São Paulo is home to Edifício Martinelli, a mansion built on top of a skyscraper!
above the clouds. beyond the sky.
“São Paulo is the heart of Brazil, a pulsating metropolis where cultures converge and possibilities are endless.”
find your rhythm.
what são paulo sounds like.
where to eat?
eat this in são paulo.
Kotori
A new kind of Asian
De Primeira Botequim
Neighborhood favorite
Futuro Refeitorio
Community feel
HM Food cafe
Laidback brunch vibes
Botanikafe
Breakfast go-to
From Brazilian cuisine to Asian to Italian to Middle Eastern, this is one of the best food cities in the world. Let’s eat!
ready to discover.
charm of the city.
Feira de Antiguidades da Praca Benedito Calixto
Treasure hunting
beco do batman
Colors of the bairro
Paroquia Nossa Senhora do Brasil
The city’s most beautiful church
liberdade weekend market
A taste of Asia
São Paulo is a real concrete jungle- full of wild adventures of all kinds! Beautiful architecture, cultural fairs, and antiques markets await.
EXPLORE
you’re not meant to stay in one place.
Discover new places, landscapes and much more in our Explore page.